The Retail Mutual

Insurance Website Redesign for Business Cover Company

Project Overview

The Retail Mutual provide an alternative insurance to people related specifically to the retail trade sector.

Project Highlights

  • 189% Increase in Organic Traffic
  • 237% Increase in Conversions
  • Customer Journey Improved
  • Revamped Online Presence

Challenge

The Retail Mutual had an outdated website and wanted this updated to have a modern feel. Many users were half filling out quote forms and dropping off, they wanted this addressed.

Solution

Working closely within The Retail Mutual’s brand guidelines we not only created a website that conveyed them well as a company but also gave life to their online presence and implemented modern design techniques to give the website some added flair. We also took a look at the forms and re-structured these to be more engaging.

THE RETAIL MUTUAL 

THE RETAIL MUTUAL 

THE RETAIL MUTUAL 

THE RETAIL MUTUAL 

THE RETAIL MUTUAL 

Bird Marketing was very good at pointing out better ways to do things. When I brought something in, they would suggest why it wouldn’t work out in the best way with valid reasons and recommended better ideas. It was solution focused.

Zoe HewittDigital Marketing Manager, The Retail Mutual

The Results

Working closely within The Retail Mutual’s brand guidelines we not only created a website that conveyed them well as a company but also gave life to their online presence and implemented modern design techniques to give the website some added flair. We also took a look at the forms and re-structured these to be more engaging.