Harkalm is a privately-owned property group that acquires, asset-manages and invests in the retail, education, food-store and roadside sectors across the United Kingdom. Their portfolio ranges from single high-street outlets to multi-site developments, each demanding a clear digital presence that reflects the company’s professionalism and long-term outlook.
Harkalm
Website Design for Commercial Property Investors & Developers.
Project Highlights
- Clean, uncluttered interface that spotlights Harkalm’s investment expertise and service offering.
- Dedicated service pages with concise value statements and prominent ‘Request Information’ prompts.
- Streamlined enquiry journey featuring one-page forms and clear calls to action for faster lead capture.
Challenge
- Service clarity – presenting Harkalm’s varied acquisition and asset-management services in a way that is immediately understandable to prospective partners.
- Enquiry-led user journeys – designing paths that guide visitors smoothly from initial interest to contacting the team.
- Legacy content consolidation – unifying disparate copy and visuals into a consistent tone, structure and style.
- Future-proof architecture – implementing a flexible CMS that allows new service updates and case notes to be added without redevelopment.
Solution
We delivered a seamless, ground-up website rebuild that brought the brief to life.
- Close collaboration with Harkalm’s team to refine user goals and service priorities.
- Bespoke WordPress theme built with reusable Gutenberg blocks, ensuring design consistency and easy in-house editing.
- Service-first information architecture that places acquisition, asset-management and investment expertise up front.
- Streamlined enquiry forms integrated with the client’s CRM for immediate lead routing.
- SEO-ready foundation featuring clean semantic markup, lightweight code and optimised media throughout.
Visual Results.
HARKALM
HARKALM
HARKALM
HARKALM
HARKALM
The Results
- Noticeable uplift in user engagement, with visitors spending longer exploring Harkalm’s portfolio and news section.
- Consistent flow of high-quality enquiries arriving via the new contact pathways.
- Positive feedback from investors praising the clarity and professionalism of the new site.
- Solid SEO baseline established, paving the way for ongoing organic growth and content marketing initiatives.
