Essex Turbos

Website Design, SEO & PPC for Car Turbo Supplier.

Project Overview

Essex Turbos is the UK’s leading independent turbo supplier, providing exchange units to a diverse customer base that includes car owners, fitting garages, mobile mechanics, car dealers and motor factors.

  • Rebuild the existing website so that it reflected the brand’s authority and could support e-commerce sales.
  • Grow organic traffic by expanding the breadth and depth of SEO-focused landing pages.
  • Drive high-intent visits through PPC campaigns aimed at flagship, high-margin turbo models.

Project Highlights

  • PPC budget re-allocation resulted in higher impression share for priority products.
  • Positive feedback from trade customers praising the simplified ordering journey.
  • Seamless site migration with comprehensive 301 redirects preserved nearly all historical rankings and ensured a smooth hand-over for ongoing SEO performance.
  • Site relaunch delivered ahead of schedule with zero downtime.
  • Organic footprint expanded from dozens to hundreds of indexed landing pages.
  • Average page-load time cut by more than half, improving user experience and Quality Score.

Challenge

  • The legacy site was dated, slow and lacked e-commerce functionality.
  • Product data were inconsistent, making it difficult for users to find the correct turbo model.
  • Organic visibility was thin outside the brand name, leaving the business reliant on word of mouth.
  • Paid search campaigns were fragmented, leading to wasted spend on low-value keywords.
  • A competitive aftermarket parts landscape meant authoritative backlinks were hard-won.

Solution

We executed a full-scale site rebuild for Essex Turbos, delivering a faultless migration and design overhaul that met every element of the brief.

PPC Optimisation

• Re-structured campaigns around high-margin SKUs, negative-matching low-intent queries.
• Introduced ad extensions highlighting free next-day delivery and warranty terms.
• Launched remarketing lists to re-engage recent browsers with tailored offers.

Web Design

• Redesigned the site for speed, mobile responsiveness and trust signals.
• Integrated a full e-commerce layer with real-time stock and secure checkout.
• Simplified navigation so visitors could filter by make, model and engine code in two clicks.
• Added a bespoke “Find Your Turbo” search function on the homepage, letting users jump straight to the exact turbo by make, model, year and engine code.

Content & SEO

• Built an extensive Q&A resource hub focused on common turbo issues and maintenance.
• Created car-model landing pages alongside dedicated pages for each turbo part number.
• Undertook a targeted link-building campaign with industry blogs and forums.
• Secured local citations for major UK cities to capture “near me” searches.

Visual Results.

ESSEX TURBOS 

ESSEX TURBOS 

ESSEX TURBOS 

ESSEX TURBOS 

ESSEX TURBOS 

The Results

Visit Website
  • Marked uplift in organic sessions and enquiries within the first quarter post-launch.
  • Noticeable reduction in cost per acquisition across paid channels after the account restructure.
  • A sustained increase in online revenue, supported by a higher average order value.
  • Strengthened brand authority in aftermarket motoring niches, paving the way for future growth.