Meta keywords once reigned supreme in the world of SEO, guiding search engines towards your site’s most relevant terms. Although their influence has waned over the years, they still carry weight within specific platforms like Magento, where they can shape internal searches and feed third-party integrations. If you’re serious about optimising your online store, you need a solid plan for How To Add Meta Keywords In Magento? Partner with Bird, your trusted Magento SEO Agency in UAE and ensure every aspect of your metadata strategy is handled by experts.
In this guide, you’ll learn why meta keywords still matter for Magento stores, step-by-step instructions for inputting them in Magento 2, and best practices that guarantee you avoid the pitfalls of outdated SEO tactics. Let’s dive right in and explore how to give your Magento site that extra boost.
1. Adding Meta Keywords in Magento 2
Accessing the Admin Panel
First, log into your Magento 2 Admin Panel. From there:
- Navigate to Content > Design > Configuration.
- Choose your store view (e.g. Default Store View) and click Edit.
- Scroll down to the HTML Head section.
- Locate the Meta Keywords field.
Adding Keywords to Products, Categories & CMS Pages
- Products: Go to Catalog > Products, select an item, open the Search Engine Optimisation panel and enter keywords.
- Categories: Under Catalog > Categories, pick a category, expand Search Engine Optimisation and fill out the keywords field.
- CMS Pages: Visit Content > Pages, edit a page, switch to the Page in Websites tab and add your meta keywords.
Character Limits & Formatting Guidelines
- Keep your meta keywords under 255 characters to prevent truncation.
- Separate phrases with commas, avoiding semicolons or pipes.
- Use lowercase letters to maintain consistency and avoid duplication.
2. The Role of Meta Descriptions & Other Meta Tags
Meta Descriptions Impact Click-Through Rates
Your meta description doesn’t directly affect rankings, but it does influence user behaviour:
- Engagement: A compelling snippet encourages click-throughs.
- Visibility: Rich descriptions can include rich snippets or structured data.
Meta Descriptions vs Meta Keywords
- Meta Keywords are lists of targeted search terms.
- Meta Descriptions are short paragraphs summarising page content for SERPs.
Writing Compelling Meta Descriptions for Magento Pages
- Be Unique: Each page deserves its own 150–160 character description.
- Incorporate Primary Keywords: Place important terms naturally.
- Include a Call-to-Action: “Shop now”, “Learn more” or “Discover” can boost CTR.
3. How to Find the Right Meta Keywords for Magento
Keyword Research Tools
Equip yourself with reliable platforms:
- Google Keyword Planner: Great for high-volume insights.
- Ahrefs: Excellent for analysing keyword difficulty.
- SEMrush: Comprehensive competitor intelligence.
Analysing Competitor Meta Keywords
Get a glimpse into rivals’ strategies:
- Use Ahrefs Site Explorer to view their metadata.
- Check the page source (
Ctrl+U) and search for<meta name="keywords">. - Note the balance of short-tail vs long-tail phrases.
Balancing High-Volume and Long-Tail Keywords
- High-Volume: Broad terms that drive traffic but face stiff competition.
- Long-Tail: More specific, less competitive, and higher conversion potential.
4. Best Practices for Using Meta Keywords in Magento
- Align with On-Page Content: Make sure keywords match headings, text and image alt attributes.
- Avoid Keyword Stuffing: Your primary aim is readability, not quantity.
- Embrace Entity-Based Keywords: Think beyond exact matches and include related entities like brand names, product attributes or synonyms.
5. Common Mistakes to Avoid with Meta Keywords in Magento
- Duplicate or Irrelevant Keywords: These can confuse search engines and dilute relevance.
- Neglecting Updates: Whenever you revamp a product or page, refresh the metadata accordingly.
- Overusing the Same Keywords: Spread your focus—each page should target a unique cluster of terms.
6. Magento SEO Automation and Tools for Meta Tags
Plugins & Extensions for Automating Meta Tags
- Magento 2 SEO Suite Ultimate: Automatically generates meta titles, descriptions and keywords.
- Amasty SEO Toolkit: Bulk edits metadata and evaluates on-page SEO.
The Role of AI in Dynamic Keyword Generation
Modern AI solutions can:
- Analyse product descriptions and suggest relevant keywords.
- Generate variations to avoid duplication.
Bulk Editing Metadata Efficiently
When you have hundreds of products, manual entry isn’t realistic. Utilise:
- CSV Import/Export: Use Magento’s Data Transfer tool.
- Third-Party Extensions: Look for modules that allow inline editing of meta fields.
Conclusion
Mastering How To Add Meta Keywords In Magento? ensures you maintain control over your store’s internal search and feed requirements, even if major search engines ignore this field. By combining well-researched meta keywords with compelling descriptions and robust on-page SEO, you’ll be perfectly placed to outshine competitors.
Remember, metadata forms just one part of a wider SEO strategy. For comprehensive optimisation—spanning site structure, content, performance and beyond—look no further than a dedicated Magento SEO Agency in UAE. Let Bird elevate your Magento store and turn clicks into conversions.
