Snappic
Digital Strategy, Search Engine Optimisation, Pay Per Click Ads & Sales Attribution.
Project Overview
Snappic, a SaaS industry leader, offers a world of possibilities for creating unique and unforgettable experiences for all your attendees. With their intuitive photo booth software designed for iPad , iPhone & Mac, Snappic presents a multitude of photo experiences to astound any guest. This innovation has enabled Snappic to stand tall in the market, providing both creativity and reliability in its offerings.
Bird Marketing was entrusted with the vital mission of enhancing sign-ups and leads for Snappic’s portal, where customers purchase various packages for photo booth software. Midway through the project, the challenge grew as Bird Marketing was also given the task of assisting in the migration from Snappic’s old domain to a new one, preserving the existing SEO rankings.
Project Highlight
- Tripled organic traffic, showcasing the effectiveness of SEO implementation.
- Successfully devised and executed a domain migration plan.
- Significant increase in sign-ups and overall platform activity.
- PPC optimisation delivered a 9.03% conversion rate with 24,600 total conversions, achieving a $8.10 cost per conversion and a 236.87% ROAS, marking a strong return on paid spend.
- A detailed conversion tracking system was introduced — integrated with Google Analytics for precise sales attribution and enhanced with custom events tracking sign ups and purchases, ensuring complete visibility across the user journey and sales attribution.
Challange
Our journey with Snappic wasn’t without obstacles:
- Custom developed system: Bird Marketing collaborated with Snappic’s developers to implement SEO changes on their specially developed system.
- COVID’s impact: The pandemic severely impeded the early stages of the campaign, particularly due to Snappic’s event-based nature.
- Site migration to a new domain: With Snappic’s substantial traffic, the migration posed a high risk of losing traffic, adding complexity to the process.
Despite the hurdles presented by these challenges, Bird Marketing managed to devise effective strategies, leading to the triumphant completion of the project.
Solution
The approach adopted by Bird Marketing was strategic and multifaceted:
- Ran a targeted PPC campaign across key SaaS and event-based search terms, generating a sharp uplift in qualified sign-ups.
- Executed a full SEO programme, updating on-site metadata, improving technical foundations, and securing backlinks to core service pages.
- Built a comprehensive redirect map to ensure a seamless domain migration, followed by proactive search console updates and post-migration performance monitoring.
- Provided continuous performance tracking, using enhanced conversion setup and cross-channel reporting to refine paid and organic strategy.
Visual Results
Bird steered us through a complex SEO migration while boosting sign-ups. Despite challenges, their strategy delivered growth and stability for our platform.
Julio OwnerThe Results
View WebsiteIn a digital landscape fraught with challenges and ever-shifting dynamics, Bird Marketing embarked on a journey with Snappic, forging a partnership that navigated the turbulence of a global pandemic and redefined growth within the SaaS industry.
- COVID’s Recovery: Supported Snappic through the disruption period and helped rebuild traffic momentum post-pandemic.
- User Growth: A measurable upsurge in users and sign-ups following the PPC and SEO relaunch.
- Performance Outcomes: Achieved a 9.03% conversion rate, 24.6K conversions, and 236.87% ROAS, demonstrating strong performance and profitability across campaigns.
- Proof of Partnership: The collaboration between Bird Marketing and Snappic stands as a testament to innovation, resilience, and lasting success.
