Cockle Finance is founded on the belief that an individual’s past should not dictate their future. The company relies on secure Open Banking technology – rather than traditional credit checks – to assess affordability, providing a fairer borrowing opportunity for a wider range of customers.
Cockle Finance
SEO for Flexible Loans Company.
Project Highlights
- Significant uplift in high‑value finance keyword positions within six months.
- Editorial features in tier‑one industry outlets, boosting brand trust.
- Improved on‑page engagement metrics owing to more informative, user‑centred content.
Challenge
- Highly regulated niche – strict compliance rules limited the language that could be used on-page.
- Competitive finance SERPs – national lenders and price‑comparison sites dominated priority keywords.
- Thin content footprint – existing landing pages lacked depth and topical authority.
- Limited backlink profile – few quality referring domains hindered domain authority growth.
Solution
We delivered a full SEO transformation for GlobeSailor, optimising their site structure, content, and technical setup to drive stronger organic visibility and performance.
- Comprehensive link‑building campaign
- Secured placements on authoritative finance, fintech and consumer‑advice publications.
- Leveraged data‑driven stories to earn natural coverage and editorial backlinks.
- Content for landing pages
- Produced search‑led, compliance‑approved copy that balanced user intent with regulatory guidelines.
- Implemented structured internal linking to strengthen thematic relevance.
Visual Results.
COCKLE FINANCE
COCKLE FINANCE
COCKLE FINANCE
COCKLE FINANCE
COCKLE FINANCE
The Results
- Marked increase in organic traffic from prospects actively seeking personal‑loan solutions.
- Noticeable growth in qualified enquiries attributed directly to optimised landing pages.
- Sustainable improvements in domain authority, positioning Cockle Finance for continued organic expansion.
