Abersoch Land & Sea

Website Redesign for Craft and Vehicle Online Store

Project Overview

Abersoch Land & Sea, a provider of high-quality crafts and vehicles for purchase and rental in North Wales, aimed to revamp their website’s homepage with a stronger e-commerce focus. The objective was to provide customers with seamless access to popular products without the need for extensive navigation. The project involved transforming Abersoch Land & Sea’s existing homepage from a portfolio-style page to an e-commerce landing page, featuring a bold carousel and an innovative ajax-based grid system for efficient product presentation.

Project Highlights

  • Easy to use
  • Clean & Modern
  • Smooth Frontend Client Journey
  • Products Front & Centre


Several challenges were identified at the outset of the project:

  1. E-commerce Enhancement: The existing homepage required a transition from its portfolio-like structure to an e-commerce-focused layout, allowing customers to quickly access popular products.
  2. Product Visibility: Ensuring that the most popular products were prominently featured on the homepage while maintaining a clean and organized design was essential.
  3. User-Friendly Navigation: The homepage redesign aimed to simplify the customer journey, eliminating the need to navigate through multiple pages to find desired products.
  4. Unique Design Implementation: A new and innovative design was needed to set Abersoch Land & Sea apart from competitors and provide an exceptional user experience.


Our approach encompassed a strategic blend of design and development:

  1. E-commerce Transformation: We restructured the homepage to have an e-commerce-focused layout, shifting the emphasis from portfolio-style to product-driven presentation.
  2. Bold Carousel: A dynamic carousel showcased the most popular products, immediately capturing visitors’ attention and encouraging engagement.
  3. Ajax-Based Grid System: We implemented an ajax-based grid system that dynamically loaded products as users scrolled down, ensuring that products were accessible without reloading the page.
  4. User-Centric Design: The design was tailored to create an immersive user experience, making it easy for visitors to find and explore the products they were interested in.






The Results

Collaboration with Abersoch Land & Sea led to the following achievements:

  1. E-commerce Empowerment: The redesigned homepage effectively transitioned from an informative portfolio to a product-centric e-commerce landing page, enhancing the potential for conversions.
  2. Enhanced Product Visibility: The bold carousel and ajax-based grid system ensured that popular products were easily accessible, improving engagement and conversion rates.
  3. Streamlined Navigation: Visitors could now quickly find and explore products without the need to navigate through multiple pages, resulting in a more efficient user journey.
  4. Unique Design Implementation: The innovative design approach set Abersoch Land & Sea apart in the industry, contributing to a distinctive and memorable brand identity.

In conclusion, the transformation of Abersoch Land & Sea’s homepage successfully transitioned it into an e-commerce hub, offering a seamless user experience and improved product visibility. The outcome was a dynamic, user-friendly platform that positioned Abersoch Land & Sea as a leading player in the boat rental industry in North Wales, solidifying their digital presence and customer engagement.